Group Coaching facilities and instructors have the highest potential to influence individual and communal health. To do so, we must evolve our coaching approach and go “beyond the whiteboard”. Learn more about what that means from the program’s creator, Invictus Master Coach Kirsten Ahrendt.

Register for Invictus University

It’s time to develop coaches and gym-owners with a holistic understanding of and commitment to individualize the group coaching model in order to simultaneously serve individuals and maintain the energizing spark of community-fitness.

This is the business and coaching model that Invictus has honed over a decade. It requires a highly demanding, yet equally rewarding style of coaching. If you are looking to hone the craft of professional health and performance coaching or are interested in running a successful and fulfilling fitness business, we want to work with you.

What Past Participants Are Saying about Invictus University

“This content will be pivotal as I build out a new fitness gym. This content has everything needed to technically and inclusively build a coaching culture for long-term fitness not cut-throat competition and comparison. I am thrilled to bring this content to my coaching team and develop a gym culture together of inclusion and intentional coaching. We are very fortunate to have Invictus’s years of expertise to build a coaching foundation that is athlete-focused on longevity and their goals for the day. Thank you!” – Krystal P.

“Fantastic course – there were perspectives on coaching CrossFit here that were either brand new to me, or just very well presented and organized for the first time. If you’re a coach looking to bring new life and energy to your work with athletes, I would definitely recommend this.” – Jay M.

“Highly recommend taking the time to be attend IU – the knowledge base, discussions as well as homework were some of the highlights and provided takeaways that I have and will continue to implement in my coaching.” – Robyn S.

The next online course starts May 1st!


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Samanta Domson
Samanta Domson
October 27, 2023 8:27 am

Of course, the reviews are good, but feels like need to read more about it.

Alice Beens
Alice Beens
March 22, 2023 8:12 am

This is a great opportunity for many. Those who don’t take advantage of it will regret it later. I went to school with them and I was asked to learn about freedom of speech, and I found for that. I ended up passing with an A, who would have ever thought? They taught me a lot and I will be forever grateful to them.

Last edited 1 year ago by Alice Beens
December 27, 2022 12:49 pm


Last edited 1 year ago by JessMoris
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