Invictus Mindset Podcast

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Matt O’Keefe Brand Building

This week, Bryce talks to Matt O’Keefe! Matt is the CEO of HWPO and NOBULL partnerships consultant. Matt has been building brands and creating relationships in the world of fitness for years.  He is now using that marketing expertise to expand the fitness brands he works closely with into the high-level professional sports arena where they are working closely with the PGA and NFL.

Matt O’Keefe Timeline

(03:47): Workouts for CrossFit Games 2023
(06:12): How to set goals and achieve them
(11:32): Doing hard things 
(13:05): Athlete and brand development
(17:10): Helping athletes
(19:48): Inspirational vs. aspirational
(26:53): Tradition rules in fitness 
(28:43): How to coach an athlete
(36:54): How do sports evolve? 
(43:54): “Sports sounds sexy sometimes”
(45:52): What makes sports fun? 
(48:18): HWPO Golf and affiliations 
(56:53): Doing what you love 
(1:03:06): Passion for Skiing
(1:12:57): HWPO Training business management


The Invictus Mindset Podcast is proud to be sponsored by RX Smart Gear, Trident Coffee, LSDK, and MUSH. We are excited to continue bringing you more exciting content and promotional deals. Check out our sponsors below!

(use code “INVICTUSMINDSET” to get 10% off full ropes and grips)

(use code “INVICTUS20” to get 20% off online and in TapRooms)

(use code “INVICTUS” to get 20% off Ketone-IQ)

(check out their “Rep” shorts and women’s athletic leggings HERE)

Also, Check Out…

Andy Galpin Creating Transparency Among Popular Fitness Trends (Apple or Spotify)
Andy Stumpf Seeking the Uncomfortable with Honor and Integrity (Apple or Spotify)
Michael Brandt – Co-Owner and CEO of HVMN (Apple or Spotify)
Brian Friend – Will a Ranking System Help Us Find the Fittest (Apple or Spotify)

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